So, you've got your web-site - and it looks lovely - but can Google see it? What are people googling when they're looking for you? And are they even looking for you via Google? What about when their friends are excited about the products/services you offer? How will they tell their friends? How do YOU tell them when you've got some amazing new products and offers?
Web-marketing is rapidly becoming THE most important area of marketing for your brand - but it can be a minefield. Is it worth developing that iPhone app? What about Facebook? How do we get our site seen? All of these questions require people who know the answers - and not just generically but for your business.
See also: Social Media Positive Feedback Loop